If ChatGPT uses web search, it can include sources/links. Your goal is to be:
crawlable
easy to understand
clearly authoritative for your topic
This is not something you can “submit” directly. It depends on many factors and policies. What you can control is whether certain OpenAI crawlers can access your content.
Your dev should check robots.txt and make sure you’re not unintentionally blocking OpenAI user agents like OAI-SearchBot (for search) and GPTBot (often discussed in training/context). OpenAI documents these crawlers and how webmasters can manage access.
Action:
Open https://YOURDOMAIN.com/robots.txt
Confirm rules allow relevant bots (or at least don’t disallow everything).
HTTP 200 OK (no login wall)
Not blocked by noindex
Canonicals correct
No “soft 404” pages
For “being mentioned correctly”, Schema is huge:
Organization / Person (entity)
WebSite + SearchAction (if internal search exists)
Article / NewsArticle (news posts)
Event (events/concerts)
Product / Offer (shop)
FAQPage (where appropriate)
This helps AI and search systems extract facts safely.
Create 1–2 pages that are the definitive source:
/about (who you are, what you do, history, official names)
/press or /media-kit (logos, bios, official descriptions, contact)
/events (official schedule)
/discography (official releases)
Keep them updated.
llms.txt is basically a “map for AI” that points to your most important pages (like About/News/Events). It’s increasingly used, but it’s not a formal standard and different platforms may treat it differently.
Action:
Add https://YOURDOMAIN.com/llms.txt
Put the “best” URLs there (official pages you want cited)
Keep it short + accurate
For example, if you want mentions for a brand/person:
“Who is X?”
“Official website / official discography”
“Where to buy / where to watch / where to find”
“Upcoming events / tour dates”
“Contact / booking”
ChatGPT Search tends to cite pages that are:
clear
specific
reputable
consistent
AI answers often improve when the same facts appear across multiple trusted sources:
Wikipedia/Wikidata (if notable + eligible)
Music databases, event venues, festival pages
Major media interviews and profiles
Industry directories
(You can’t force this, but you can do PR + provide a clean media kit.)
Try prompts like:
“What is the official website of X?”
“Upcoming events for X”
“Discography of X (official sources)”
“Where can I buy X merch (official shop)”
Then:
If ChatGPT shows sources, see if your pages appear.
If not, improve crawlability + page clarity.
You can strongly increase chances to be cited via ChatGPT Search by being crawlable + well-structured.
You cannot guarantee permanent “built-in” mentions in all chats, because the model may answer without web search depending on context.